Transfer voor Kevin De Bruyne: hij gaat net als Lukaku in zee met Jay-Z

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Een foto die is geplaatst door null (@kevindebruyne) op

Straks te zien op billboards wereldwijd en zeker ook in de States: Kevin De Bruyne. De ‘Citizen’ is na Romelu Lukaku de tweede Rode Duivel die in zee gaat met Roc Nation, een Amerikaanse marketing- en mediagigant waarvan hiphop-icoon Jay-Z de eigenaar is.
Romelu Lukaku met Jay-Z.
instagram romelulukaku Romelu Lukaku met Jay-Z.

De Bruyne legt zijn commerciële controle volledig in handen van Roc Nation, dat zich na vooral spelers uit het basketbal (Kevin Durant van kampioen Golden State), American Football en baseball nu ook richt op (Europese) topvoetballers. Naast Lukaku heeft het ook de Ivoriaan Eric Bailly, ploegmaat van Romelu bij Man United, en Jerome Boateng (Duitse verdediger van Bayern) onder contract. Onder de celebrities de grootste namen, gaande van Rihanna over Grimes tot Shakira.

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Een foto die is geplaatst door null (@rocnationsports) op

De Bruyne blijft samenwerken met zijn makelaar Patrick De Koster, maar over zijn sponsordeals en zijn imago in reclamecampagnes gaat nu Roc Nation, dat voor de online marketing trouwens zal samenwerken met de Belgische digitale sportmarketeer Sporthouse Group. Die beheert vandaag de sociale media-accounts van De Bruyne. “Erg opgetogen om officieel tot de Roc Nation Sports-familie te behoren. Kan niet wachten om te tonen wat de toekomst brengt”, staat er te lezen bij een post op zijn Instagram dat het nieuws van zijn overgang aankondigt.

Bleacher Report
Jay-Z.
Photo News Jay-Z.



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